The agreement comes shortly after the same Tyre company announced a partnership agreement with FC Barcelona making Lassa the main partner of all the indoor sports as well as official partner of the Barcelona Football Club for the next four seasons until 30 June 2019.
Turan joined Barcelona from Atletico Madrid for £29 million earlier this summer but will be unable to play competitive football for his new club until January due to a transfer ban on the La Liga champions.
The Turkish international sat out of training this week due to a sprained ankle he picked up last week. The bearded winger is yet to be assigned a shirt number this season and will not receive his digits until January when Barcelona can register him.
Turan could end up being loaned out for the first half of the season to remain match fit.