The bearded winger is joined by Arda Turan, Gerard Piqué, Luis Suárez, Neymar Jr and Ivan Rakitic in the Turkish tyre companies global television advert.
The ad focuses on the performance and durability of the tyres with the players testing out a series of challenges along the way.
Halit Sensoy, International Sales and Marketing Director of BRISA, was quoted by the official Barcelona website as saying Lassa Tyres is “committed to offering the highest possible quality in security and durability on all types of roads, in all regions of the world and at all times of the year.
“The same can be said of the FC Barcelona stars. They give their maximum effort for their supporters.”
The advert will be initially aired on Eurosport and also available on YouTube as well as the social media channels of both Lassa Tyres and FC Barcelona.
Barcelona have several partnerships with Turkish firms including Beko and Turk Telekom.
Barca also recently launched a Turkish language Twitter page and will start a Turkish version of the website next season.