Fenerbahçe striker Robin van Persie was a major Premier League star before his move to Turkey and his named shirt was the highest selling football jersey over the 2012-13 and 2013-14 seasons.
The Dutch striker remains a player with considerable brand value and was chosen to star in the latest BT Sport adverts promoting Champions League football on the channel.
Van Persie appears to have gone native as he dons a Fez in the clip alongside BT Sport presenter Jake Humphrey and former Manchester United player Owen Hargreaves with the latest Lethal Bizzle soundtrack playing in the background.
Van Persie joined Fenerbahçe on a £3.8 million move from United a fortnight ago and is expected to face Shakhtar Donetsk in the Champions League preliminary round at the end of the month.
Full 24 man squad:
Volkan Demirel, Fabiano, Erten Ersu, Gökhan Gönül, Caner Erkin, Michal Kadlec, Hasan Ali Kaldırım, Hakan Çinemre, Bruno Alves, Abdoulaye Ba, Şener Özbayraklı, Simon Kjaer, Josef De Souza, Raul Meireles, Mehmet Topal, Diego, Alper, Uygar Mert Zeybek, Stoch, Nani, Mehmet Topuz, Sow, Fernandao, Robin van Persie